Our approach to packaging design
Even before we start designing, we focus on identifying a brand’s overriding emotional ‘being’. What it means, how it behaves and why it will motivate consumers to buy in the first place, and then remain loyal, afterwards. Every brand, whether new or existing, has its own identity and personality – it’s own myth. What we do is help you find and identify yours.
We design brand experiences through packaging, visual merchandising and point of sale materials. We consider the whole design execution; visually, physically, functionally and verbally. We also understand that our designs do not live in splendid isolation and show how we can incorporate and extend other media opportunities into our creativity.
We deliver on our promises— we are accurate, professional and always within budget. We also actively embrace new technology and innovations to make make the whole brand experience live beyond the simple objects we design and create.