Categories News

Why do we re-brand, and what’s in a brand?

We’ve recently rebranded ourselves (again) to reflect our (current) personality and to not reinvent ourselves, but to show that we can also move with the times and are flexible much in the way we tell our clients we are and they should be, too.

In these fast-moving times of technological and social development and change, we also have to be agile so that we can keep ahead of the game, not only to survive, but to also drive more business to our doors.

And what better way to express this in a single move, than to rebrand to reflect this.

Our new brand is an experiment, though. We are seeing how much a fixed brand competes with a flexible and fun branding “system”. I’ve just been reading an article in Design Week about how many social media and technology-based brands (Google, Pinterest, Airb’nb, Spotify) have all moved away from individual and distinctive brands to simple, corporate sans serif typefaces, all much of a muchness. The professional consensus for this move is their coming of age, and move from tech start-up to corporate giant. They have all become parents and no longer rebellious kids.

We as a company also fit into this category. We turned 20 in January, so can no longer consider ourselves to be new and fresh, but what we can still be is innovative and agile, with a solid track record (something the newbees on the block cannot offer) of success behind us. We’ve seen it, done it AND got the t-shirt, but we have also seen the results from doing it, too.

Design comes around in waves. It’s flexible like fashion, what’s in this year is so passé next year, but over time you start witnessing the same flavours, styles and themes coming back albeit in a slightly revised way. Fonts and font styles become cool, then flavour of the month, and then get over-used – much like the Burberry brand did and then Superdry.

So what’s with our new brand, and what makes it different?

We’re not well known. We’re not on everyone’s lips, so our brand has never been instantly recognisable, which is one of the reasons we can play around with it without an outcry, but there also lies the rub. Most of our business comes from word of mouth recommendations, and past clients coming back with repeat business. Our logo means nothing to them. Its all in our name. We recently got contacted by a previous client phoning us from Abu Dhabi where he’d moved over 10 years ago. He doesn’t care what our logo looks like what he is interested in, is that we’re still going, and we’ve developed and kept abreast of our industry throughout the intervening years. If we didn’t we wouldn’t still be here.

So this allows us to do something different from the current trends, without any concerns. It also plays on this knowledge, that our name is our brand monicker, (however negative folks thought it was when we first started up), and so in theory it doesn’t matter how its written, its what’s written that counts. And that’s what we’ve done. We’ve created a flexible brand that all pulls together, but isn’t reliant on a single logo, what keeps the consistency is the name and the name alone.

This doesn’t mean that we’ve just types it out in Arial, Helvetica, Gill Sans and Calibri, though. That wouldn’t constitute a brand that would just be laziness. No, what we’ve now got is a set of brand monickers that can be interchanged with each other but that all give off the same vibe – a feeling of freshness, vitality, impetuousness even, as they are scrawls and scrawls done quickly like a signature. You don’t hang around to craft your signature, you scrawl it spontaneously, and with passion, and that’s what our new brand conveys.

Only time will tell if it pays off, and helps bring us new clients, but what is already known, is that it’s not going to loose us our existing clients, that’s for sure!

Categories Uncategorised

Its our birthday!

After a long and sometimes hard struggle we’ve now achieved the grand old age of 20!

We couldn’t have done it without our lovely clients, so a big thank you to all of them, past and present, as well as thanks to all of the other people who have made Zero a success.

We called ourselves Zero because that where we started – at zero. We didn’t have any clients, we were working out of my spare bedroom, and our computers were purchased with personal loans. All our furniture was begged, borrowed or stolen from our homes, and at one point there were five of us sitting in this small bedroom, trying not to tread on each other.

Things haven’t half changed since then.

We managed to survive the recession, we bought (and sold) an office, and now have bases in two locations – Edinburgh and Lymington – which gives us much more flexibility to service clients across the country, but at the heart of the company is still the same core values of good service, cost effectiveness, and creativity for both print and digital.

Anyway, less of my ramblings and once again may I offer a huge thank you to everyone who has helped make Zero the success it is today!

Categories Business to Business, News, UK

Lets talk about……Infographics

Over the last year or so, the term “infographics” has been on everyone’s lips (with our clients, anyway). We’ve been commissioned to do lots and lots of simple illustrations, icons and diagrams, all which seem to fall under the generic term of infographics. Most of the time we love doing these, but our clients can be quite lax in their use of this description, classing everything that’s not a photograph, as simply an “infographic”. Anyway, not to moan or anything, we thought we’d share some of these more creative graphics with you.

Categories Business to Consumer, News, Scotland, Uncategorised

The Jacobites are coming…….

My Bonnie lies all across Scotland

Over the last few months’ we’ve been working closely with the 83 Agency, to produce a series of items to celebrate this summer’s major exhibition at the National Museum of Scotland.

The NMS along with the National Trust for Scotland, Historic Scotland and the Palace of Holyroodhouse alongside VistScotland have all joined together to promote the story of Bonnie Prince Charlie and the Jacobites, throughout Scotland.

Visit the exhibition at the NMS and then spend some time at the various locations across Scotland that were of major importance during the five Jacobite rebellions.

To support this major campaign, we have designed and produced a number of on-line information portals, including a website promoting the exhibition, and featuring competitions and other offers, as well as a comprehensive tourist e-book introducing the history, background and locations of all of the significant places with Jacobite connections and on-line advertising to promote the competitions, and an e-marketing campaign to send offers straight into your mailbox.

In addition to the Digital marketing, we have also created a series of printed items including press and magazine adverts, and a handy Z-card map showing the location of all the historic sites.

Items for this Campaign:

• Z-card
• On line E-book,
• Website
• Email Marketing
• On-line advertising
• Press / Magazine Advertising

Categories Uncategorised

Tori Global Launches New Identity

Over the last few months we have been instrumental in helping Tori move from their previous corporate identity to a very different, new identity.
As part of this transition we have helped design a completely new Powerpoint template, their corporate newsletter, and various other items of material to aid their development.
As a design company we have the added advantage of being well-versed in designing for (and in) such programmes as Microsoft Powerpoint and Microsoft Word.
We can turn Powerpoint presentations from the basic to the beautiful and still maintain your flexibility of use.

www.toriglobal.com

Categories Edinburgh, News

Its all go at Zero

All change at Zero

To celebrate (or at least co-inside) with our move to Dundas Street, we’ve also launched a new website. This one is designed to show-case our work, and say more about what we can do rather than who we are. We don’t need to blow our own trumpets – that just not our style. What we’d rather do is show you some of our previous projects, and hopefully give you a flavour of what we do and how we work, so that you will get in touch to work with us in the future.

Categories News, Scotland, UK

A Hat-Trick of Awards

Its been a funny couple of years for us. We’ve moved office and also won a hat-trick of awards from various bodies, which we are very proud to celebrate.

In 2016 we were crowned
WINNER – Excellence Award: Most Outstanding Graphic Design Agency 2016
WINNER – ACQ GLOBAL UK – CREATIVE AGENCY OF THE YEAR 2016

and in 2017 we’ve already been voted
WINNER – Corporate Livewire INNOVATION & EXCELLENCE Awards 2017
WINNER – Best Brand Design & Marketing Company 2017 – Scotland

Its great to win awards, but even better when someone else nominates you, rather than us nominating ourselves!

Thanks to everyone who believed in us.